Lyubov Cheburakova

Led and managed a media buying team, optimizing campaign performance and resource allocation to achieve marketing objectives.

Coordinated and monitored interdepartmental project tasks, ensuring seamless execution and timely delivery of project milestones.

Developed detailed technical specifications (TS) for new features and improvements, streamlining the development process and enhancing product functionality.

Maintained comprehensive project management and financial reports, including DDC, performance dashboards, CPA/CPM analyses, and P&L statements, providing critical insights for strategic decision-making.

Managed advertising campaign budgets and analyzed their effectiveness, identifying key optimization opportunities that contributed to improved ROI.

Created compelling marketing creatives, including landing pages and social media content, to boost brand visibility and enhance user engagement.

Streamlined operational workflows and managed administrative tasks, improving overall departmental efficiency and resource utilization.

Contributed to HR functions by sourcing and screening candidates, organizing interviews, and facilitating contract signing, supporting effective talent acquisition.

Managed end-to-end event logistics, including venue sourcing, partner communication, and participant support, ensuring successful execution of company events.

Assisted with financial and management reporting, preparing cash flow, P&L statements, and payroll, providing accurate data for decision-making.

Supported the establishment and ongoing operations of an individual entrepreneur (IP), managing registration, banking, tax communications, and payment processing.

Developed and edited websites using the Tilda platform and utilized AmoCRM for customer relationship management, enhancing digital presence and lead handling efficiency.